How can we spread great ideas? Speak up!

We’re struck with good ideas all the time. Ways to save money by couponing at the grocery store. A cool tittle for a movie. Maybe even a nifty time-saving invention. But what about great ideas? Earth-shattering ideas? How often are we struck with those? And when we are, how can we make sure they spread?

A lot of people assume that getting a great idea to catch on is a matter of money. How much you spend on advertising, marketing, hiring a manager, pre-production and design.

It’s not.

Others assume it’s a matter of punishment versus reward. If you want a great idea to stick, you either have to reward people for conforming, or punish them for refusing. Eventually, you’ll implement the idea/condition behavior – but will it have been worth it? Furthermore, will the idea stand the test of time?

The answer to that: definitely not.

The best way for great ideas to spread and make a difference is by people talking to one another. Yes, like any long-lasting marriage, communication is the key. It’s about establishing a connection with another individual. Relishing in a human bond. And via that bond, great ideas are exchanged!

Think about the Facebook revolution that has swept up our culture for nearly a decade now. It was a great idea – a social platform on which people could connect, share pictures, catch-up, etc. But what made it so popular? Was it an expensive ad campaign? Was it cash-prizes?

Nope. It was people talking to people. Everyone who stumbled across Facebook went on to tell a friend, who told a friend, who told some girl at a bar, who told her sister back home, and so on and so forth.

Great ideas spread by people listening to one another. Debating. Brainstorming. But most importantly – they spread by people talking.

So speak up! Don’t be afraid to have your voice heard! We’re not. At NRGLab, we’re constantly collaborating with leading scientists, environmentalists, and other forward thinkers in order to get our message out there.

Our message is simple: create a greener future. A better tomorrow. Now, before it’s too late.

For more information on NRGLab and our slate of alternative energy projects, visit nrglab.asia, and help spread the next great idea.