Friday, August 16, 2013

Your iPhone uses as much energy as your fridge!

As hard as it may be to believe, a new study shows that your iPhone consumes as much energy in a year as your refrigerator!

The study is called “The Cloud Begins With Coal,” and in it, CEO of Digital Power Group Mark Mills claims that the average iPhone uses about 361 kWh per year. That includes data usage, charging the battery, and cloud connections. A mid-sized refrigerator only uses 322 KWh per year. Who would’ve thought?

You see, smartphones like the iPhone don’t require a huge amount of energy to charge, but playing games for an average of an hour a week for an entire year can consume more energy that TWO fridges (and let’s face it – everyone has a bit of an addiction to Angry Birds or Words With Friends). The biggest energy guzzlers are the background cloud connections like GPS tracking and Wi-Fi. So even if you don’t have a penchant for playing games, your iPhone is being drained faster than a bathtub.

Nowadays, computers are forced to run around the clock. They service our technical support needs. Our climate control needs. Our banking needs. Pretty much every need, really.

Mills’ study found that the global Information-Communications-Technologies system (or ICT, which encompasses all tech-based companies) consumes a total of 1,500 tWh of electricity per year. That’s equivalent to Germany and Japan’s electricity production COMBINED! In fact, the ICT uses about 10% of all the electricity generated on Earth. (That’s enough to power the planet since 1985…)

“As the world continues to electrify, migrating towards one refrigerator per household, it also evolves towards several smartphones and equivalent per person,” writes Mills. And what’s worse is that as devices become more powerful, they’ll require more energy. “Trends now promise faster, not slower, growth in ICT energy use.”

Cloud connections and mobile Internet require more energy than wired networks, and let’s be honest – the world is going wireless. All of this technological advancement is eating away at our planet like a virus.
And the source of that virus? Our dependency on dirty coal.

Coal remains the choice source of electricity production in developed countries like the U.S. Mills’ study, which was sponsored by the American Coalition for Clean Coal Electricity and the National Mining Association, contends that coal is essential to powering the ICT system. Our phones will always need batteries, and our lights will always need plugs, after all.  

Innovations in green energy grids and higher efficiency standards have provided a good starting off point for change, but until the energy industry takes a long hard look in the mirror, the problem’s only going to get worse.

NRGLab thinks we can still expand cloud connections and smartphone capabilities without sacrificing the integrity of our environment with carbon-free, renewable sources of electricity like the SH-Box. The SH-Box turns geothermal heat into clean, read-to-use electricity. So forget about installing expensive solar panels. Forget about building an 18th Century windmill in your back yard. Forget everything you thought you knew about energy – and start thinking about the SH-Box.



For more information, visit nrglab.asia. See what we’re doing to protect the planet from mankind’s hubris.

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